Retail Business Newsletter

Direct marketing is all about one-to-one marketing, a “Call to Action” and measuring response. Direct marketing has traditionally used mail, telemarketing, and more recently, email. But one of the latest forms of direct marketing is through the use of mobile phone text messaging.
This type of direct marketing has a number of advantages over older forms [...]

There is reporting that the Retail Industry is not pleased by the interest rate raise to 3.25 percent from 3 percent which happened October 6th at the Reserve Bank of Australia meeting. In the newsletter Inside Retailing Russell Zimmerman stated that he thought the rate hike was too soon and could impact Holiday sales for [...]