Retail Business Newsletter

Direct marketing is all about one-to-one marketing, a “Call to Action” and measuring response. Direct marketing has traditionally used mail, telemarketing, and more recently, email. But one of the latest forms of direct marketing is through the use of mobile phone text messaging.
This type of direct marketing has a number of advantages over older forms [...]

Retailing is always tough and even though the economy is picking up, it is always important to maximize sales.
We have previously discussed the benefits of customer loyalty programs but in this article we will focus on attracting additional customers into the store.
One historical favourite with many retailers for generating additional revenue has been the percent [...]

In this article, Retail Business Newsletter talks to Bernie Hogan, Managing Director of Creative Computing, about the company’s international expansion.
Retail Business Newsletter (RBN): Some of our readers might already be familiar with Creative Computing but what does your company do?
Bernie Hogan: We specialise in business systems for multi-store specialty store retailers, such as fashion, footwear, [...]

Free Tracking from your Webhost
The funny thing is that most of us get free website statistics tracking with our webhost package. Maybe you were so happy to finish your website and that everything seems to be working that you never login there. But most webhosts use a control panel named Cpanel. Maybe you remember having [...]

Why you got a website in the first place
Most businesses, including retail businesses have a website to inform and draw new customers. Like many store owners maybe you tried to avoid having a website for a few years, but eventually you had to give in. You have a website now and you think all your [...]

1. Capture customer details. Gather names and contact information any way you can. If you’re a primarily online business, you can offer newsletters or specials for registered members. If you’re a more traditional retail business establishment you can collect business cards in a drawing or request information on feedback forms. Ever enter a drawing? You [...]

Google’s Local Business Center is one of the easiest ways to increase your natural rankings in search engines online. Google has a large percentage of the search market worldwide. In Australia it is even higher at around 90%. Obviously any chances you have for ranking online in any Google property should be done. And in [...]

In past newsletter articles we have discussed the popularity of researching retail purchases online. The three large portions of Internet Promotion for websites are Natural Search Engine Traffic, Paid Search Engine Traffic, and Links from other websites. In this article we will talk about SEO or natural Search engine traffic. It is the traffic most [...]

You try to do all that your business needs to succeed. You pick a good location. You choose the right products and sell them at the right price. You train staff and try to give them a good environment to sell in. You advertise in the places that you advertised in before, and seemed to [...]

What the Proposed Tax Allowance means to retailers
Today’s Post is quite a bit different from our normal posts in that we normally discuss Retail Business Tips or how to use Retail Management Systems to make your business run better. But today we are going to discuss the Federal Governments proposed Investment Allowance. This $2.7 billion [...]