Retail Business Newsletter

Customers typically shop at stores conveniently located to where they live and work. These customers form the trade area zone.
The primary zone is the geographic area from which your store is expected to derive 60 to 65% of its customers from. This zone is usually less than 10 minutes drive from your store. (Fig 1)
The [...]

In conference news, the 2009 CeBIT Australia is coming to Sydney next month. We have obtained a coupon code that allows you free access to the Exhibition Hall.
Depending on your retail business goals and needs you may want to drop by at least the exhibition hall to see some of the latest in technology and [...]

With the ever present battle to gain new customers, it is easy to forget the value existing customer relationships hold. Most company’s marketing budgets have no allocation for repeat customer sales and service despite the fact that consumer maintenance is much less expensive than procurement, and the purchases are more frequent, resulting in higher profits.
Many [...]

The customer is all important, but do you really know who your customers are? It is surprising how many businesses think they know who their customers are, but have never really spent time to do any in depth customer evaluation
One of the simplest techniques is to capture the demographics of your customers at the [...]